Informative, SEO optimised content brings visitors to your site and creates confidence in your brand, leading to more conversions. Here’s a buying guide I created for Kitchen Warehouse.

I know you need blogs to increase traffic to your site but I never write anything just for the sake of it. My blogs are entertaining, educational and inspirational. Here’s one I wrote for Home Base.

When your website needs to provide patients with answers to serious questions, I have got you covered. With years of experience in the medical space, I can distill information and help build trust. I wrote this SEO optimised copy for Hollywood Hospital’s brand new cancer centre.

Australia’s biggest kitchenware retailer Kitchen Warehouse needed to make sure customers knew the family business still had it’s feet firmly planted on the ground and I made sure this was reflected in the Tone of Voice guide I created. That same sentiment is clearly evident in this important website copy I wrote.

When my good friend Melissa from natural perfume company Melis asked me to write some copy to show the science behind her idea, I was super chuffed. Because I love educating readers and this piece is informative and compelling.

I am all about “if you build it, they will come” and that is evidenced in my approach to creating worthy content, that readers genuinely want to consume. My guide to meal prepping aimed to inspire and build brand confidence.

Today’s discerning consumers want to know more about the brands they support. About Us pages are vital in telling the story and offer a chance to build rapport. Shondel’s mission is to make women feel beautiful. I created a brand TOV and often write campaign material, including product descriptions.

Journalists are adept at finding the story and telling it in the most engaging way possible. We love nothing more than nailing a brief and capturing the attention of readers, just like I did in this blog.